Tourism minister urges tourists to sample out Malawi’s beauty

 
Minister of Information, Tourism, Culture and Civic Education Kondwani Nankhumwa

Minister of Information, Tourism, Culture and Civic Education Kondwani Nankhumwa

Lilongwe – Minister of Information, Tourism, Culture and Civic Education, Kondwani Nankhumwa has urged international tourists to visit Malawi and enjoy maximum pleasure provided by the country’s tourism sector.

The Minister made the plea on Sunday at Sunbird Capital Hotel in Lilongwe when he presided over debriefing organised by Ministry of Information, Tourism, Culture and Civic Education in collaboration with the South African press.

He said Malawi offers a wide range of captivating scenery to tourists such as Mulanje Mountatin, Lake Malawi and other wildlife and game reserves. “We have a wide range of tourism attraction centres including Mulanje Mountain, Lake Malawi and national parks.

“These tourism attraction centres would provide international tourists with maximum pleasure,” Nankhumwa said. He further observed that the ministry has a daunting task to market the country’s tourism centres at international market, saying many countries have embarked on promoting tourism as mainstay of their respective economies hence Malawi needs to tirelessly emulate them for socio-economic development of the country. “There is need for the country to do more in order to break the international market and the ministry should start marketing tourism sector massively.

“Once we embark on marketing the sector internationally, there is likelihood that the country’s economy would benefit from that,” he explained.

Secretary for Tourism and Culture in the Ministry of Information, Tourism, Culture and Civic Education, Elsie Tembo, said the debriefing gave a platform for Malawians to network with South African counterparts in the tourism sector and see how best the country could benefit from their visit.

“The platform has given us as a country a chance to interact and network with our fellow counterparts from South Africa to learn more about how South Africa marketed its tourism sector,” Tembo said.

  Team leader for South African journalists, Brendan Seery expressed satisfaction after visiting different tourism centres in the country, saying Malawi has an opportunity to break the international market in the sector. He said their visit would create a chance for Malawi to be marketed by the team.

“Malawi stands a chance to break the international market in the tourism sector as Namibia and Botswana have done. We will try to market the country in order to attract more international tourists,” Seery, an Editor for South Africa’s Star Travel newspaper, explained. Malawi News Agency

 
 
 

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